Top story: 76ers-owned Team Dignitas partner with Champion

Rolling sports business news wrap: Every deal, every day.

Top story: 76ers-owned Team Dignitas partner with Champion

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Top Story

International esports franchise Team Dignitas have announced athletic apparel brand Champion as their official jersey provider.


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Champion, which has made its first move into esports with the deal, will provide the team with a ‘new casual fan-focused apparel line’ ahead of the franchise’s upcoming rebrand. In return, the manufacturer’s branding will feature on player jerseys.

Under the deal, Champion will also develop a separate women’s apparel line as well as operating an online retail platform.

Team Dignitas chief executive Michael Prindiville said: “The opportunity to partner with the apparel company that has pioneered one of the most essential retail pieces in any esports player and fan’s wardrobe — the hoodie — is truly appropriate.

“As we continually build and evolve our brands, we look forward to innovating with the Champion design team to develop a style that excites our fans and motivates our players in competition.”

Team Dignitas’ teams feature on a number of esports titles such as Rocket League and are owned by the National Basketball Association’s (NBA) Philadelphia 76ers.


The Ultimate Fighting Championship (UFC) has named P3 as its official protein snack.

In tennis, the Miami Open has extended its sponsorship with banking company Itau for another five years.

The European Handball Federation (EHF) has extended its partnership with international shopping community Cashback World for another three years.

England’s Premiership Rugby has continued its deal with sports analysts Goodform, which has signed on for three more years.

The Irish Rugby Football Union (IRFU) has agreed a deal with digital sports agency Sotic, which will develop a new digital platform that is to be launched ahead of the 2019 Six Nations, which Ireland won last year.

German soccer giants Bayern Munich are to open a third soccer school in China, which is to be located in the city of Taiyuan.

Swiss insurance company Zurich Connect has entered a naming rights deal with Italian basketball tournament, the LBA Supercoppa.

Media Rights

Pay-TV broadcaster Eurosport has agreed a three-year deal with World Snooker and IMG to show live snooker coverage in Australia.

Personal Endorsement

Indian badminton star PV Sindhu has signed with Harman International, a subsidiary of Samsung, as a brand ambassador for its JBL sports earphones range.


German soccer club Schalke 04 have signed yet another esports partner, linking up with Berlin-based nutritionists Braineffect.

The United Soccer League’s (USL) Orange County Soccer Club have become the first soccer team in the US to enter esports’ Virtual Pro Gaming (VPG) league.

Bidding & Hosting

Senegal will host the summer Youth Olympic Games in 2022, the International Olympic Committee (IOC) has announced. The African nation will be the first from the continent to stage an Olympic event.

Security and Integrity

Portugal’s Sport TV has joined forces with protection firm Nagra in a bid to stop illegal streaming of its content.

Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story