International esports franchise Team Dignitas have announced athletic apparel brand Champion as their official jersey provider.
MONDAY'S BIG STORIES
Champion, which has made its first move into esports with the deal, will provide the team with a ‘new casual fan-focused apparel line’ ahead of the franchise’s upcoming rebrand. In return, the manufacturer’s branding will feature on player jerseys.
Under the deal, Champion will also develop a separate women’s apparel line as well as operating an online retail platform.
Team Dignitas chief executive Michael Prindiville said: “The opportunity to partner with the apparel company that has pioneered one of the most essential retail pieces in any esports player and fan’s wardrobe — the hoodie — is truly appropriate.
“As we continually build and evolve our brands, we look forward to innovating with the Champion design team to develop a style that excites our fans and motivates our players in competition.”
Team Dignitas’ teams feature on a number of esports titles such as Rocket League and are owned by the National Basketball Association’s (NBA) Philadelphia 76ers.
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