ESPN Star Sports brings World Superbikes coverage to Asia

ESPN Star Sports has acquired the rights to broadcast the Hannspree FIM Superbike World Championship throughout Asia for the rest of the 2010 season.

ESPN Star Sports has acquired the rights to broadcast the Hannspree FIM Superbike World Championship throughout Asia for the rest of the 2010 season.

Brokered by Infront Sports and Media, the deal will allow ESPN Star Sports to air all of the remaining races live, along with delayed footage and race highlights, in countries including China, Hong Kong, Indonesia, Singapore and Thailand. 

Stephen Herth, the executive director of summer sports for Infront Sports and Media, said: "The agreement with ESPN Star Sports further increases the outreach of the most exciting motorbike action available in Asia. It will benefit the manufacturers, teams and all commercial partners. We have worked hard to enhance the quality, range and servicing of our broadcast agreements for the Superbike World Championship step by step over the past three years and we will continue to do so.

Craig Dobbs, who is executive vice president of programming and production at ESPN Star Sports, added: "We are delighted to extend our partnership with Superbike to continue showcasing the best of motorsport to fans in Asia. ESPN Star Sports is Asia’s home for motorsports and with our stellar line-up of leading sports events, this new partnership underscores our commitment to serve our viewers with top quality sport programming."

ESPN Star Sports coverage began last weekend with the South African round of the series, held at the Kyalami circuit, where the championship leader Leon Haslam extended his lead over the rest of the field by winning the second race. There are seven rounds remaining on the 2010 calendar.