ESPN confirms Sochi 2014 deal in LatAm
América Móvil, part of Carlos Slim's Telmex Group, has sub-licensed another package of rights to the Sochi 2014 and Rio 2016 Olympic Games.
Alongside a deal with Fox Sports Latin America, the company has now signed an agreement which will allow ESPN to broadcast both Games to Spanish-speaking Latin America.
Mexican telecoms and media firm América Móvil originally secured the rights from the International Olympic Committee in March 2013, the first time it has entered the sports broadcast rights market. The deal covers 17 countries, including Argentina, Colombia, Costa Rica, Mexico, Paraguay, Uruguay and Venezuela.
ESPN will begin its coverage almost immediately, with the Sochi Games due to begin on 7th February. It has planned seven hours of live coverage per day from Russia, across its television networks in Latin America and online.
“This agreement offers us with a tremendous opportunity to serve sports fans in Latin America,” said Tim Bunnell, senior vice president of production, programming, marketing and advertising sales for ESPN International.
“The Olympic Games are at the pinnacle of all sporting events and I am pleased that ESPN can utilise and leverage its platforms to showcase an event of this magnitude to fans in the region.”blog comments powered by Disqus