ERT returns to partner with Fiba

Greek public broadcaster to cover international basketball events until 2021.

ERT returns to partner with Fiba

Greek public-service broadcaster ERT has reached an agreement with the International Basketball Federation (Fiba) for the 2017-2021 cycle of events run by the global governing body.

Under the terms of the deal, the state-owned network will televise all of Greece’s games at Fiba EuroBasket Women 2017, Fiba EuroBasket 2017, the Fiba Basketball World Cup 2019 and Fiba EuroBasket 2021. Additionally, the company will show all men’s and women’s Fiba Olympic Qualifying Tournaments for the Tokyo 2020 Olympic Games.

The agreement sees ERT return as a partner of Fiba, having previously broadcast Greece’s first-ever Fiba EuroBasket triumph in 1987.

“International basketball is really coming home to ERT starting with the Fiba EuroBasket Women and followed by the EuroBasket,” said Lambis Tagmatarchis, managing director of ERT. “We are delighted that ERT will be back to capture all of the excitement and passion that basketball brings.

“Basketball is a way of life in Greece and with 2017 marking 30 years since Greece's first-ever EuroBasket title, we have great hopes for this summer's event and then when we begin the home and away qualification games for the Fiba Basketball World Cup 2019 in November.”

Patrick Baumann, Fiba’s secretary general, added: “Fiba has previously enjoyed a fruitful collaboration with ERT so it is with great pleasure that we are teaming up with Greece's public broadcaster once again.”

The deal was brokered by Fiba Media, a product of the strategic partnership between Fiba and Perform Group.