England and Wales Cricket Board secures double deal

Cricket organisation extends Kia agreement and Rubicon joins its roster.

England and Wales Cricket Board secures double deal

The England and Wales Cricket Board (ECB) has signed a three-year commercial agreement with Rubicon and renewed with carmaker Kia. 

Under the terms of its agreement, Rubicon becomes the official soft drink of the ECB, building on the branding presence it has enjoyed at home men’s and women’s international games this summer. The deal covers all England national sides - men’s, women’s and England Disability - home and away across all three formats of the sport until 2020.   

“We’re pleased to welcome Rubicon into our commercial family once again - extending and enhancing a relationship with cricket which first began seven years ago,” said Sanjay Patel, the ECB’s commercial director. “It’s great to see commercial partners excited about the successes of our national teams as well as ECB’s broader plans to grow the game at every level.”

Meanwhile, Kia Motors has extended its sponsorship of women’s cricket in England for a further two years. It will continue to be the official partner of the England women’s team and the title sponsor of the women’s domestic Twenty20 competition, the Kia Super League.

Patel said: “Kia broke new ground three years ago by becoming the first standalone sponsor of the England women’s team and will continue to play an all-important role in driving awareness and interest in both the team and the Kia Super League.” 

The England women’s team won the 2017 ICC Women’s World Cup in front of a capacity crowd at the home of cricket, Lord’s in London, on 23rd July. The hosts beat India in the final in a game which went down the penultimate over, bowled by Anya Shrubsole. 

India required 11 runs from 12 balls but Shrubsole - the player of the match, who finished with bowling figures of 6/46 from 9.4 overs - claimed two wickets from the first four balls of the 49th over to complete a dramatic nine-run win.