Emirates pens four-year renewal with European Tour

Deal with golf organisation includes sponsorship of 2018 Ryder Cup.

Emirates pens four-year renewal with European Tour

The PGA European Tour, the organisation which operates the three leading men’s golf tours in Europe, has renewed its sponsorship agreement with Emirates for a further four years.

The deal will see the Dubai-based airline become an official partner of the 2018 Ryder Cup, the biennial three-day contest between teams of 12 from Europe and the United States, which is due to be staged at the Albatros Course of Le Golf National in France.

The company will also continue to be a sponsor of all nine existing European Tour events until 2021. 

Keith Pelley, chief executive of the European Tour, said: “We are delighted to continue our partnership with Emirates on the European Tour until 2021 and we also welcome them on board as an official partner of the 2018 Ryder Cup.

“I have no doubt our continued partnership with such a well-established and iconic global brand, and one which has vast experience in the sports sponsorship market, will be hugely beneficial not just to the European Tour but also to the Ryder Cup.”

Sir Tim Clark, president of Emirates, added: “We’re pleased to announce our continued partnership with the European Tour. Golf is one of the world’s most popular sports and Emirates proudly links golfers and fans alike to top golfing events and destinations around the globe.

“As the official partner of the 2018 Ryder Cup in France next year, we look forward to further strengthening our relationship with the European Tour as well as engaging with millions of golf fans around the world.”

The 2018 Ryder Cup will be the 42nd edition of the competition, and is scheduled to take place between 28th and 30th September 2018.