Eleven Sports has added three new packages to it portfolio of UK and Ireland soccer rights ahead of its two-channel launch in time for the new season.
The global sports media company has acquired exclusive rights to top-flight domestic soccer in the Netherlands, with the Eredivisie; the Chinese Super League; and Sweden’s Allsvenskan.
Coverage of the Eredivisie will start with the upcoming 2018/19 season, the Chinese Super League deal kicks in for the 2019 campaign, and coverage of the Allsvenskan picks up the ongoing 2018 season.
The three-year agreements with each league come in addition to Eleven’s recently announced UK offerings of La Liga and Serie A.
“With Eredivisie, Chinese Super League and Allsvenskan joining La Liga and Serie A, Eleven Sports is delivering on the promise to become the go-to destination for football fans.” said Danny Menken, Eleven’s group managing director.
“We will cooperate very closely with the leagues to deliver an outstanding all-round service that ensures the fans live every moment from some of the world’s best sports leagues and competitions. We are looking forward to announcing more premium football and non-football rights soon to add to our growing portfolio.”
Eleven is set to launch two new UK digital streaming subscription channels in August. The over-the-top (OTT) service is designed with dedicated fans in mind who don’t want to miss a minute of live action, with supplementary programming and flexible viewing options.
Eleven Sports is producing the coverage together with New York-based sports and entertainment agency IMG, which is a minority stake holder in the channels.
Eleven is also in discussions with other major platforms in the UK and Ireland to offer access to its premium content.