Global sports broadcaster Eleven Sports has agreed a carriage deal with Portuguese telecommunications company Nowo.
Under the terms of the agreement, Nowo will distribute Eleven Sports’ channels in the country.
The deal comes in the wake of Eleven entering the Portuguese market earlier this month when it picked up rights to Spanish club soccer’s top flight, La Liga, and European soccer’s premier club competition, the Uefa Champions League, from 2018/19 to 2020/21. It was not known at the time how the broadcaster would show the matches.
Eleven’s rights deal in Portugal includes 138 matches per season from the Champions League, as well as the Uefa Super Cup, the annual game which pits the winners of the Champions League against the winners of the secondary Europa League competition. The La Liga agreement covers every game.
The finals of both competitions, along with the Super Cup, are protected by Portugal’s listed events legislation and must be shown on free-to-air TV. One Champions League fixture involving a Portuguese team from each match week is also included on the list.
Eleven’s move into the Portuguese market followed the broadcaster’s recent agreement for exclusive rights in the UK and Ireland to La Liga. Eleven is now active in ten markets.
Danny Menken, group managing director, Eleven Sports, said: "We know there is a significant hunger for world class football and working with Nowo will help us to make our premium action accessible for dedicated fans across the country."
Miguel Venâncio, chief executive of Nowo, added: "This is a very important step that asserts Nowo as a decisive player in the sports market, allowing all Portuguese fans to access great sports content. The partnership follows our strategy to increase our penetration in the market, delivering new ways to access to premium content."