Top story: Eleven Sports secures trio of Laver Cup rights deals

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Top story: Eleven Sports secures trio of Laver Cup rights deals

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Top Story

International broadcaster Eleven Sports has secured exclusive rights to tennis’ Laver Cup tournament in Belgium and Portugal.

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Starting on Friday, the three-day tournament sees teams from Europe and the rest of the world battle for the title named after the 11-time Grand Slam champion, following the inaugural event last year.

Eleven Sports, which also secured non-exclusive rights in Luxembourg, will show live coverage across its over-the-top (OTT) platform as well as additional content through its social media channels.

Taking place at the United Center in Chicago, Bjorn Borg’s Europe will take on John McEnroe’s World team in a competition won by Europe last year in a 15-9 victory.

Sponsorship

New Zealand Rugby has teamed up with energy drinks brand Red Bull, which becomes the key partner of their Ignite7 talent identification programme for the All Blacks’ rugby sevens team.

The National Football League’s (NFL) Tampa Bay Buccaneers have launched a ‘social justice initiative’, with hopes of improving social life in the local community.

Australian electronic company TCL has renewed its sponsorship of the Melbourne Cup in a new three-year deal.

English Premier League soccer club Tottenham Hotspur have announced a partnership with the University of Wollongong, based in Australia, in a global football development agreement that will see Tottenham coaches work with students over the next five years.

Premiership Rugby side Wasps have announced they have extended their sponsorship deal with energy provider Npower.

Media Rights

Telecommunications giant Sky has agreed a deal with media company Discovery to allow bars and restaurants in Germany to broadcast Bundesliga soccer coverage until the end of the 2020/21 season via Discovery-owned broadcaster Eurosport.

World Rugby has announced that Japanese broadcasters Nippon TV, NHK, and J Sports have been awarded television rights for the 2019 World Cup.

SmartSeries

In esports, German organisation Penta Sports has teamed up with 20th Century Fox, with the studio’s branding featuring at the team’s Performance Center in Berlin.

Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story