Global sports network Eleven Sports and French pay-TV channel Canal+ have acquired broadcast rights to Spanish club soccer’s top flight, La Liga, in Poland.
The three-year deal, starting in August 2018, will see the broadcasters show five live matches each on an exclusive basis every game week until 2021.
Eleven Sports and Canal+ will alternate first picks each week, with both to show live action from every El Clásico league fixture between La Liga rivals Barcelona and Real Madrid simultaneously.
The agreement also includes highlights and near live clips for social media for both broadcasters.
The news comes after Eleven Sports recently secured a host of new soccer broadcast rights deals in Belgium, including acquiring rights to Germany’s Bundesliga, while extending its agreements to show Serie A and Spain’s La Liga for a further three years, as well as extending its exclusive rights deal to broadcast Serie A in Poland for a further three years.
“Eleven Sports has been focused on delivering the event experience beyond the 90 minutes to bring fans close to the La Liga action with our world class studio and in-stadia analysis, player interviews and magazine shows. We are therefore thrilled to be awarded rights for the three upcoming La Liga seasons ensuring that we will deliver outstanding coverage of one of the top football leagues in Europe,” said Krzysztof Świergiel, managing director, Poland, Eleven Sports.