The Ekstraklasa, Polish soccer’s top flight, has announced a one-year sponsorship deal with one of the country’s largest meat producers.
ZM Henryk Kania will benefit from a wide range of exposure during the 2017/18 season, and its logo will appear in advertising campaigns at all 16 Ekstraklasa stadiums.
Additionally, the company will be promoted through the league’s social media channels, and will also be permitted to use the Ekstraklasa logo in all of its relevant digital marketing campaigns.
Dairusz Marzec, president of the Ekstraklasa, said: “Ekstraklasa is the most popular and most exciting sports league in Poland and each year games attract millions of spectators. I am convinced that cooperation with such a large company as ZM Henryk Kania will bring many benefits for both parties.”
The 2016/17 Ekstraklasa is currently in its two-tier play-off format after 30 rounds of regular season games, and the next set of fixtures get underway this evening.