Top-flight German soccer club Eintracht Frankfurt have renewed their partnership with Helaba and expanded their agreement with Frankfurter Sparkasse.
The Bundesliga side have secured a one-year extension with Helaba, which will see the financial institution continue as their second-tier premium partner until the end of the 2017/18 season.
When Eintracht’s contract with the banking group expires, the German company’s subsidiary, Frankfurter Sparkasse, will absorb the commitment and become the club’s sole premium partner until 2020, expanding an association which began in 2014.
According to German outlet Sponsors.de, the deals are worth an annual €1 million (US$1.1 million).
“Eintracht Frankfurt is part of our city - just like the Frankfurter Sparkasse,” said Robert Restani, chief executive of Frankfurter Sparkasse. “Together with Helaba, we have been supporting Eintracht for many years, so we are looking forward to expanding the partnership with Eintracht Frankfurt from the coming season and to support the club as a premium partner.”
Eintracht Frankfurt finished 11th in the Bundesliga in 2016/17 and reached the final of the German Cup, only to be beaten 2-1 by Borussia Dortmund.