Top-flight German soccer side Eintracht Frankfurt have extended and expanded their partnership with railway service Rhein-Main-Verkehrsverbund (RMV) until the end of the 2019/20 season.
The German company will step up to become one of the Bundesliga outfit’s second-tier premium partners in a deal which will see RMV benefit from extensive brand exposure throughout the team’s Commerzbank-Arena.
The two parties will also work together on developing digital products, including the provision of mobile phone tickets.
According to German outlet Sponsors.de, RMV will pay the club an annual €800,000 (US$945,000). The agreement prolongs a partnership which has been active for 20 years.
Axel Hellmann, managing director of Eintracht Frankfurt, said: “This partnership is of great importance, especially in the context of our digitisation plans. The premium partnership is a wonderful opportunity to further develop the cooperation. We are sure that deepening our partnership is a real win for both parties.”
Knut Ringat, managing director of RMV, added: “Eintracht is the sporting centrepiece of our region. It is a special challenge for us to bring tens of thousands of fans safely and punctually to the stadium almost every second weekend. Furthermore, it is a matter for RMV to promote the region not only by bus and train, but also through partnerships.”
Eintracht Frankfurt finished 11th in the Bundesliga in 2016/17, and kick off the new campaign away to SC Freiburg on 20th August.