The European Broadcasting Union has announced it has secured 'all exclusive media rights' for both the 2018 Fifa World Cup in Russia and the 2022 competition in Qatar.
The deal with world soccer's governing body Fifa covers 37 countries in Europe, ensuring 'substantial free-to-air coverage' of both tournaments in territories including Austria, Belgium, Croatia, Czech Republic, Netherlands, Portugal, the Republic of Ireland and Turkey.
The deal does not include any of the traditional major media markets, England, Spain, France, Germany or Italy, where individual deals will be presumably be struck.
The deal extends a longstanding relationship between Fifa and the EBU, which already covers the 2014 World Cup in Brazil.
EBU president Jean-Paul Philippot said: "We are honoured and proud that FIFA has placed its complete trust in the EBU and its participating Members for the 2018 and 2022 Fifa World Cups broadcast coverage. This contract is a humbling compliment, and testament to the EBU's reputation as an ideal partner in the sports media rights industry."