Easton Sports does big deal with Little League

Easton Sports has entered into a four-year deal that sees it become the Official Team Equipment Supplier to Little League Baseball and Softball. Founded in 1939, Little League Baseball and Softball is the world's largest organised youth sports programme, with nearly 2.7 million participants and............click headline for more

Length of contract: 4 years | Annualised value: US$150,000 | Overall value: US$600,000

Easton Sports has entered into a four-year deal that sees it become the Official Team Equipment Supplier to Little League Baseball and Softball. Founded in 1939, Little League Baseball and Softball is the world's largest organised youth sports programme, with nearly 2.7 million participants and 1 million volunteers globally.

As part of the deal, Easton will immediately gain exclusive rights to distribute ball gloves, batter's gloves, catcher's protective limb shields, bags, footwear, and accessories to each team participating in the Little League Baseball World Series. Bats will be added to the list beginning in 2011.

"We are thrilled to be taking our partnership with Little League Baseball and Softball to the next level," said Mike Zlaket, executive vice president of Easton’s Baseball/Softball division. "We feel that our brand and our youth baseball and softball products are second-to-none, and there isn’t a better or broader platform from which to showcase them than Little League. It's a very big statement from our company in a very difficult economic environment, but it's the kind of confident, forward-thinking move that we think will pay big dividends both now and in the future."