e-Ligue 1 renews with title sponsor Orange until 2019

BeIN and Webedia also extend with French esports competition.

e-Ligue 1 renews with title sponsor Orange until 2019

The Professional Football League (LFP), the organising body for the top divisions of French club soccer, has announced renewals with its three major partners for its esports competition, e-Ligue 1, for a further two years. 

Title sponsor Orange will continue in its role until the end of the 2018/19 season. The Orange e-Ligue 1 is contested by 40 professional players of EA Sports’ Fifa 19 videogame, who are divided into teams of two, with each outfit sponsored by one of the 20 clubs in the Ligue 1, French soccer’s top flight.

“Esports is at the heart of our partnership strategy,” said Stéphane Tardivel, sponsorship and events manager at Orange. “Continuing the adventure of the Orange e-Ligue 1 seemed to us a no-brainer.”

Olivier Jaubert, director of marketing and sales of the LFP, added: “We are very pleased to continue the development of a new competition with Orange, thanks mainly to the experience gained during the first season.”

Meanwhile, BeIN Sports will broadcast the live games on its pay-TV channels, as well as launching a new weekly magazine called BeIN Orange e-Ligue 1. Webedia will continue to distribute the digital streaming rights to the competition.

The new season of Orange e-Ligue 1 will begin at the end of October 2017, a few weeks after the release of the Fifa 18 game.