Length of contract: 3 years | Annualised value: US$3 million | Overall value: US$9m
The Bundesliga has extended its agreement with Dubai Sports Channel, giving the UAE-based network the rights to show the premier German soccer competition in the Middle East and North Africa.
The deal will see every Bundesliga match broadcast to more than to more than 100 million households in 23 countries via Dubai Sports Channel's two free-to-air stations.
"The prolongation of the Bundesliga agreement is a further milestone in the partnership between Dubai Sports Channel, the Bundesliga and the Sportsman Media Group," said Thomas Krohne, managing director of the Sportsman Media Group, the sports rights and marketing agency that owns the foreign rights to all Bundesliga games.
"The extension of the existing agreement is the logical consequence of a very successful cooperation over the last two and a half years."
Dubai Sports Channel's Rashid Al Amiri said: "We are thrilled to win broadcasting rights for the Bundesliga matches, one of the most professional soccer leagues in the world that attracts millions of viewers globally.
"Our successful bid validates our status as the a popular sports channel that offers a top-notch bouquet of programming and this has been acknowledged by the German football organisations."