Discovery Communications-owned DSport has acquired the Indian broadcast rights to the Chinese Super League (CSL), the country’s top-tier soccer league.
RC Venkateish, head of DSport, confirmed that the channel had “acquired the rights” and that it would begin to show the tournament “from 1st March”.
The premium sports channel was launched on 6th February, the first time in a decade that a media company has introduced a new sports channel into the Indian market. It has stated that it aims to air over 4,000 hours of live content every year.
DSport has already secured the Indian rights to cycling’s Tour de France and global horse racing events the Dubai World Cup and Australia’s Melbourne Cup. The broadcaster is also thought to be considering entering the tender for Indian cricket’s world-leading Twenty20 franchise competition, the Indian Premier League (IPL), where it would face rival bids from networks Star and Sony India.