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Borussia Dortmund agree Turkish Airlines sponsorship

25 April 2013 | Posted in Sponsorship, Soccer, Europe | By Eoin Connolly

Turkish Airlines will sponsor German soccer club Borussia Dortmund for the next three years.

The airline will become a second-tier 'premium partner' of the 2012 Bundesliga champions, who are heavy favourites to progress to the final of the Uefa Champions League, in a deal set to be signed at an event in Dortmund on 2nd May. The deal will run from the start of next season until the end of 2015/16 and entitles Turkish Airlines to extensive branding rights and hospitality services - including a private lounge - at the team's home Signal Iduna Park. 

According to Sponsors.de, Turkish Airlines will be committing an annual €2 million (US$2.61 million) to the partnership. The company is also a sponsor of Manchester United but will ends its association with Barcelona at the end of this season when Qatar Airways becomes the first commercial front-of-shirt sponsor of the Catalan club.

"We are excited to accompany Borussia Dortmund on its path towards success in the near future and are looking forward to a fruitful partnership," said Turkish Airlines chairman Hamdi Topçu. "Turkish Airlines and Borussia Dortmund share a similar success story. Dortmund has a very notable set of players, many of them young and successful. The company also invest heavily in talent building. Several of the Borussia Dortmund players are members of both the German and Turkish national teams."

Hans-Joachim Watzke, the chief executive of Borussia Dortmund, added: "We are glad to have Turkish Airlines, a global brand as our partner. Turkish Airlines is a strong brand with obviously high quality and a first-class service. We are looking forward to cooperate with Turkish Airlines and pleased, that they chose Borussia Dortmund as a strong partner to realise their goals."

Borussia Dortmund are currently celebrating an outstanding performance in the first leg of their Champions League semi-final against Real Madrid, with Polish striker Robert Lewandowski scoring all four goals in a 4-1 win at Signal Iduna Park.

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Contract Details

  • Length of contract: 3 years
  • Annualised value: US$2.61 million
  • Overall value: US$7.83 million
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