DHL has agreed a deal with South American soccer confederation Conmebol to become the new logistics sponsor of the 2017 Libertadores Bridgestone, popularly known as the Copa Libertadores.
As part of the deal, DHL will be granted sponsorship activation at every match during the continent’s elite club soccer tournament, which the organisers hope will reach over one billion viewers. In addition, the delivery company will become Conmebol’s exclusive global courier.
"We are proud that a leading brand like DHL will bet on South American soccer by joining the Libertadores Bridgestone 2017," said Conmebol's commercial director, Marco Senna.
"We are very proud to join the 58th edition of the most important South American club tournament," added Pablo Ciano, chief executive of DHL Express.
Colombia’s Atlético Nacional are the holders of the Libertadores Bridgestone.