DFL nets international Bundesliga rights deal

Sky, Eurosport and DAZN to share coverage of the Bundesliga in Switzerland and Austria.

DFL nets international Bundesliga rights deal

The German Football League (DFL), the body responsible for the operation of the top two tiers of German club soccer, has allocated broadcast rights for the Bundesliga and the 2. Bundesliga in a number of German-speaking markets for the next four years.

From the start of the 2017/18 season, broadcast rights to the Bundesliga in Switzerland and Austria – as well as in Lichtenstein, Luxembourg and South Tyrol – will be split between Sky Deutschland, Eurosport and over-the-top (OTT) service DAZN.

As was the case when the domestic broadcast rights were divided up in June, pay-TV broadcaster Sky will show the majority of first and second-division Bundesliga games. Sky is set to offer 572 games from the Bundesliga and the 2. Bundesliga each season, across a number of platforms.

Eurosport will air Friday night Bundesliga matches, as well as Sunday afternoon and Monday evening games live on the subscription-channel Eurosport 2, and via its own OTT streaming service, Eurosport Player.

Streaming service DAZN – owned by the UK based Perform Group – will show on-demand highlight clips online and on mobile devices.

Jörg Daubitzer, managing director of DFL sports enterprises, said: “The expansion of our collaboration with the national media partners to Austria and Switzerland makes sense. We thereby cover two further important markets in Europe with a total of around 14 million German-speaking inhabitants. For the fans of the Bundesliga in Austria and Switzerland, the collaboration has the advantage that they can, like the German fans, access the whole coverage across all technologies.”

The Bundesliga began its winter break following the weekend’s round of matches, when the top two came head-to-head, with defending champions Bayern Munich overcoming Bundesliga newcomers RB Leipzig. Action will resume on 20th January 2017.