DFB gets savvy with Samsung deal

Electronics giant will be soccer governing body’s official technology partner.

DFB gets savvy with Samsung deal

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The German Football Association (DFB) has announced a three-year partnership with Samsung.

Under the terms of the deal, the South Korean electronics giant will serve as the soccer governing body’s official technology partner.

Samsung will provide its technological expertise for the German national men’s, women’s and youth teams, as well as the new DFB Academy – currently under construction in Frankfurt.

In addition, the company will launch a marketing campaign under the motto ‘Go for bigger goals’, initially activated via a platform on the Samsung’s website ahead of the 2018 Fifa World Cup.

The financial terms of the agreement have not been disclosed.

"To insist on the highest international level, we need constant innovation and strong partners," said Friedrich Curtius, general secretary of the DFB. "With Samsung, we now have another company at our side that has a high level of technological expertise."

Martin Börner, deputy president of Samsung Electronics, added: "With our claim to develop technologies that help people achieve more, we are committed to German football in two ways: we support the players and the DFB with ours products and connect them to millions of passionate fans worldwide, creating a sense of community that will inspire teams."