The German Football Association (DFB), the governing body for soccer in Germany, has announced a new partnership with Oddset.
The bookmaker will serve as the official betting partner of the reigning world champions until the end of 2018. The German company will also benefit from a range of brand exposure on interview backdrops, as well as across the DFB’s website and social media channels.
The two parties will also work together on campaigns to raise awareness of the dangers associated with sports betting, with a particular focus on educating amateur soccer players about the threats of match-fixing and betting corruption.
The agreement is the latest in a string of deals recently announced by the DFB, after it announced that German car giant Volkswagen would be replacing Mercedes-Benz as its new main sponsor, before signing a three-year renewal with global software corporation SAP.
Reinhard Grindel, president of the DFB, said: “We are looking forward to working with a trusted partner, who is keen to promote amateur football, so that the DFB can identify that we are well aware of our high responsibility in this area.”
Christoph Schmidt, Oddset’s managing director, added: “We are delighted and proud to be the official betting partner of the DFB to support and promote amateur football in Germany. Fairness is a fundamental principle not only in football, but also in Oddset.”