Detail Doctor on board for Ragan’s Daytona drive

15 February 2013 | Posted in Sponsorship, Motorsport, North America | By Michael Long

Front Row Motorsports driver David Ragan has secured backing for his Daytona 500 ride in the form of car restoration company Detail Doctor.

Detail Doctor will serve as the primary sponsor of Ragan’s No. 34 Ford for Nascar's season-opener at Daytona International Speedway on 24th February.

Financial terms were not released, however a deal of this stature is likely to be worth around US$500,000.

"This is a perfect partnership for me," said Ragan. "I've got a whole garage full of older cars that I've acquired over the years that I like to tinker with and fix up. The Detail Doctor is just what I need, so I'm excited to welcome them to the team.

“One look at the paint scheme that we will run in the 500 will tell everyone how the product can make old cars look like new. And you can't get a better platform than the Daytona 500 to showcase a brand, especially a new auto care one."

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The race will mark the first time the Detail Doctor has sponsored a Nascar Sprint Cup Series entry, coinciding with the product's release in Walmart and other retail stores across America.

"I am a car lover myself," said Andy Khubani, chief executive of Detail Doctor distributor Ideavillage. "I'm excited about the Detail Doctor brand, its launch in Walmart and major retail, and its endorsement by David Ragan and Front Row Motorsports.

“David is a great brand ambassador and 'The Count' and I are happy to welcome him to the Detail Doctor family. We think the fans will love what the Detail Doctor and Front Row have done with the No. 34 paint scheme that will debut at Daytona, which showcases the quality of the Detail Doctor Car Restorer."