Top-tier Northern Irish soccer side Derry City have announced a three-year supply deal with Adidas.
Starting with the 2018 season, the German sportswear giant will provide the League of Ireland Premier Division outfit with playing kit and leisurewear until 2021. In return, Adidas’ branding will appear inside the team’s Brandywell Stadium and across their digital channels.
The uniforms will be distributed by House of Sport, one of the largest Adidas suppliers in the UK and Ireland, which will also use its ecommerce facilities to launch a new online shop for the club.
The financial terms of the agreement were not disclosed. The partnership sees Adidas add to its rich stable of kit supply deals, including contracts with English side Manchester United, Spanish and European champions Real Madrid and German giants Bayern Munich.
Philip O’Doherty, chairman of Derry City, said: “We are delighted to announce details of the partnership today. We’ve been in negotiations with a number of leading brands and we believe that this partnership is an exciting development for both sides. With the team having already secured European football, the return to the Brandywell and the announcement of this deal, these are exciting times around the club.”
Padraic McKeever, managing director for House of Sport, added: “We are extremely proud to have secured the contract to supply a club with as much tradition and standing as Derry City. We already service some of the country’s biggest clubs and counties under the GAA store brand, and now with a flagship signing like Derry City we are ready to make waves in the soccer world as well.
“It’s a really exciting time for the club, and we are delighted to be part of that. This deal is one of the biggest in the history of Irish soccer, underlining our commitment to the club and helping them to deliver success. As a company we have a lot of exciting plans for the coming months, and we are looking forward to enjoying the glory days ahead with the Candystripes wearing the famous three stripes.”
Derry City are fourth in the League of Ireland Premier Division, and play their final game of the season at home to St Patrick's Athletic on Friday.