Derby County handed end-of-season boost

English soccer club Derby County have announced as their new shirt sponsors.

English soccer club Derby County have announced as their new shirt sponsors.

The company have signed a three-year deal to have their company logo display on the front of the Rams' shirts in the largest commercial deal in Derby County's history. Financial details were not released, but the partnership is thought to be worth a seven-figure annual sum. is the largest independently owned web-based mobile phone retailer, with over 750,000 deals including the latest mobile phones and top-brand free gifts. The company first appeared on the back of Derby's shirts during the 2004/05 play-off matches against Preston North End, and in 2008/09 were the first-ever Season Presenting Sponsor. This season, they stepped up to sponsor the club's first team, reserve team and backroom staff training kit.

"I never dreamed as a boy my company logo would be on the shirt of my team; I am so proud," said Paul Sisson, the company's founder and managing director and as a life-long Derby County fan he is living a boyhood dream. " has been associated with Derby County over the years and we're delighted to be supporting the club in this way. I believe this can be a long and successful partnership which can only go from strength to strength."

Derby County's vice president, commercial, Tim Hinchey said: "This is fantastic news for Derby County and I'm delighted that will appear on our shirts for the next three years.  Paul Sisson has been a wonderful supporter to Derby County and he is a hugely enthusiastic character who is so proud to be involved with the club. Equally, we are just as proud to be working alongside him and his company.

Derby County manager Nigel Clough added: "Paul has Derby County running through his veins and like myself he has spent his entire life growing up and living in this community. He understands Derby County and to have his support means an awful lot to us."