Second-tier English soccer side Derby County have agreed a three-year extension of their partnership with Toyota UK.
The Japanese carmaker will remain as the sponsor of the West Stand at the Championship club’s Pride Park Stadium, and its brand will continue to receive a wide range of exposure throughout the team’s home ground.
The company has also retained the naming rights to the Toyota Suite, which hosts hospitality guests on matchdays and also stages numerous events and seminars.
Having first joined forces in 1997, Toyota is the Rams’ longest-standing partner, and the renewal will see it continue its association with the two-time domestic champions until 2020.
John Vicars, chief operating officer of Derby County, said: “Toyota Manufacturing UK has been a fantastic supporter of Derby County Football Club for the last 25 years and we are delighted they are remaining with us for, at least, another three years.
“Toyota is a name synonymous with the Derbyshire area and as well as producing high quality vehicles, they have a real focus on making an impact in the local community. The partnership is a perfect fit and we’re excited to work with the team at Toyota for the next three years.”
Marvin Cooke, managing director of Toyota Manufacturing UK, said: “We started manufacturing cars in Derbyshire in 1992 and have sponsored Derby County continuously since that time. We’re proud to contribute to our local area and community in this way.”
Derby County moved up to seventh in the Championship table following their resounding 5-0 win at home to Hull City last Friday. They play their next fixture away to Barnsley on 12th September.