The National Football League’s (NFL) Dallas Cowboys have announced a partnership with Winstar World Casino and Resort, which sees them become the first American football team to partner with a casino.
Last week, the NFL owners decided on a rule change that allowed franchises to sell bookmaker-related sponsorship deals for the first time. However, casinos are still not permitted to advertise its associated sportsbooks directly with NFL brands.
The news comes in the week that a study by researchers Nielsen reported that the NFL is set to make US$2.3 billion from the gambling industry, following the US Supreme Court’s lift on the ban on sports gambling back in May.
After the ruling, many states in the US, such as Oklahoma – where Winstar is based – are expected to legalise sports betting in the near future.
The deal was announced by Cowboys owner Jerry Jones, who said: “The Dallas Cowboys take great pride in aligning themselves with the best brands in the world. We are excited about the future of gaming as it relates to the NFL.”
The Dallas Cowboys get their 2018 schedule underway on Sunday at the Carolina Panthers having lost all four of their pre-season games.