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Dairy brand Ehrmann agree Bayern Munich deal

04 August 2011 | Posted in Sponsorship, Soccer, Europe, | By Eoin Connolly

Ehrmann are to sponsor Bundesliga giants Bayern Munich.

Sponsors.de reports that the dairy products brand have agreed a three-year deal with the 22-time German soccer champions, worth an annual sum of just under US$570,000. They have been granted a branding presence on the official club website and promotion of their sponsorship will centre around digital and social media activities. Ehrmann become the fourth company in Bayern's food partner category alongside Albi, Bifi and WMF.
 
Following a disappointing 3rd place finish in last year's Bundesliga, Bayern Munich have been entered into tomorrow's draw for the qualifying round of the Uefa Champions League. The team reached the final of the competition in 2010. 
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Contract Details

  • Length of contract: 3 years
  • Annualised value: US$570,000
  • Overall value: US$1.71 million
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