Cyprus looks to Premier League to market itself in Asia

24 November 2009 | Posted in Sponsorship, Soccer | By Adam Fraser

The Cyprus Tourist Organisation (CTO) has signed an agreement with the Sports Revolution agency that will see it advertise itself on perimeter boards at five Premier League clubs, including London sides Tottenham Hotspur and Fulham, as it seeks to market itself in Asia.

The CTO is hoping to capitalise on the Premier League's appeal not just in the UK, but across the globe, especially in Asia. The Premier League is the most-watched football league in the world, and claims to be viewed in 211 territories and 662 million homes.

"CTO's priority is to target tourists from outside the Eurozone, especially in the Far East," said Antony Marcou, managing director of Sports Revolution. "It shows how advertisers are seeking to use the Premier League as a global platform. It is a trend we are seeing amongst other international brands we are managing in digital perimeter and our exclusive in-stadia estate."

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"Using our global audience intelligence service, Digitar, we can advise clients on how to use UK football as a truly effective marketing tool. As we become increasingly active in the fast-growing digital perimeter market, we can deliver intricately planned exposure that truly understands how international audiences consume UK football," he added.