The University of Colorado has partnered with college sports ticketing specialists IMG Learfield Ticket Solutions.
The partnership aims to boost attendances and revenues generated from the university’s athletic events, as well as to improve customer service.
IMG Learfield Ticket Solutions, which currently partners 23 colleges across North America, will sell football and men’s basketball tickets for the CU Buffaloes.
“IMG Learfield Ticket Solutions brings us dedicated outbound ticket sales and customer service that will help increase sales for the football ticket base and exploit the momentum of a successful men’s basketball program,” said Matt Biggers, chief marketing officer and associate AD external affairs for University of Colorado Athletics.
Both IMG College and Learfield Sports have existing relationships with the University of Colorado. Learfield represents the college’s multimedia rights, while The Collegiate Licensing Company (CLC), the licensing affiliate of IMG College, handles its trademarks.
“Since Learfield Sports holds the multi-media rights to CU Athletics, we believe we’ll be able to capitalize on joint strategies and synergy between the two operations and seamlessly maximize our return,” added Biggers.
Matt DiFebo, managing director of IMG Learfield Ticket Solutions, also commented: “We’re excited to be associated with a school with such great tradition in the growing Pac-12 Conference. There’s a lot of excitement around Colorado’s football program with the hiring of new head football coach, Mike MacIntyre, while the school’s basketball program is red hot.”
Meanwhile, it was also announced that Nate Christiansen, who formerly worked for Arizona State University, will serve as general manager of Colorado’s new ticketing operation.