CSA finally secure title sponsor for Test series

04 November 2011 | Posted in Sponsorship, Cricket, Africa | By James Emmett

After an extended struggle to secure a title sponsor for its upcoming Test series with Australia, Cricket South Africa (CSA) has finally announced a partner in Willowton Group.

The Pietermaritzburg-based company, which manufactures Sunfoil Pure Sunflower Cooking Oil, will have exclusive title rights for the upcoming Sunfoil Test Series between South Africa and Australia, which commences at Newlands, Cape Town on the 9th November.

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“We are delighted to have the Willowton Group on board as the official sponsors of the Sunfoil Test series between the Proteas and Australia,” said CSA's acting president AK Khan.

“They have been involved in South African cricket for some time now through the Sunfoil brand and they have shown great commitment to grassroots development through their programmes with the Gauteng and KwaZulu-Natal boards," he added.

Sunfoil will donate R1000 (US$127) for every four hit during the two Test matches, and double that for every six, to the Willowton Group Education Fund, formed to help give bursaries to the children coming through the Sunfoil development cricket programmes that show promise for the future and require assistance.

The chief executive of the Willowton Group, Razak Moosa, commented: “Willowton Group has decided to sponsor the Test series to further support the game of cricket and help bring quality international cricket to the proud South African supporters of the Proteas.

CSA awarded the naming rights of the T20 series with Australia to local charity MAD after failing to secure a corporate sponsor.

"The company is passionate about the development of sport in South Africa and encourages corporate business to get involved in local and international cricket," he added.

The two matches in the series will be played at Newlands in Cape Town from the 9th to 13th November and the Wanderers in Johannesburg from the 17th to 21st of the same month.