Rolling sports business news wrap: Every deal, every day

Top story: Crystal Palace announce Utilita Energy as academy shirt sponsor.

Rolling sports business news wrap: Every deal, every day

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Top story

English top-flight soccer club Crystal Palace have announced an extension to their official energy partnership with Utilita Energy.


  1. Manchester United confirm ‘UK£10m’ Kohler sleeve sponsorship

  2. USOC names Sarah Hirshland as new chief executive

  3. Sport TV picks up Serie A rights in Portugal

  4. Louisville’s 2013 national basketball champions sue NCAA

  5. Comcast escalates Sky battle with US$34bn offer

  6. Chase Elliott renews Mountain Dew deal

  7. Fifa launches legal action in Saudi Arabia against BeoutQ

  8. Laver Cup to become annual event

  9. IMMAF launches OTT service with Sportradar

  10. Overwatch League strikes landmark deal with Disney and ESPN

  11. Samsung partners with TheScore to offer service via Bixby

  12. NCAA orders Pizza Hut until 2021

  13. Sport TV picks up Serie A rights in Portugal

  14. Tampa Bay Rays announce new ballpark plans

Utilita Energy will take on shirt sponsorship for the Premier League side’s academy as well becoming the club’s inaugural Junior Eagles partner. 

The deal sees the utility company's logo appear on the front of all CPFC academy team shirts, as well as all junior shirts sold within the official club store, plus fan engagement activations throughout the season involving the first team squad.

Jem Maidment, Utilita Energy director of marketing and communications, said: “We pride ourselves on supporting Britain’s hard-pressed families and engaging with local communities across the UK.

“Through this addition to our partnership with Palace, we will be able to integrate with the local community in South London, strengthen our ties with the Palace for Life Foundation and power future Palace stars within the renowned CPFC academy.

“The work that goes on within the club and the foundation is extraordinary and makes a huge difference to many lives – it is what Palace and Utilita are all about. Just in the last year, we have supported events such as the Palace Marathon March and we are thrilled to be growing our partnership next season.”


German Bundesliga soccer club SC Freiburg has unveiled prefabricated house manufacturer WeberHaus as a new premium sponsor.

Spanish top flight soccer outfit SD Eibar have reached an agreement with Esportia to expand its esports operations with teams in League of Legends, Clash Royale, Rocket League and Fifa.

The Austrian Football Association (ÖFB) has signed a one-year deal with that sees the Korean automotive manufacturer Kia sponsor the country's top club knockout tournament, the ÖFB Cup.

Basketball Australia has signed a three-year partnership with Chemist Warehouse, that sees the retail pharmacy chain take on naming rights to the Women’s National Basketball League (WNBL), as well as becoming a major partner of the women's national team.

The International Paralympic Committee (IPC) has extended its partnership with Gracenote through 2020.

Mitsubishi Motors Las Vegas Bowl is the new title for the local college football game after the automobile company signed a two-year naming rights deal.

The American Hockey League’s (AHL) Toronto Marlies will be calling the Coca-Cola Coliseum their home after agreeing a 10-year naming rights deal with the soft drinks brand.

XPO Logistics has renewed as the official transport partner of cycling's Tour de France for the 2018 edition.

Glengoyne Highland Single Malt Scotch Whisky has been announced as the official whisky sponsor partner of the Aberdeen Standard Investments Scottish Open in a one-year deal.

Richard Petty Motorsports (RPM) have announced that Petty's Garage and Medallion Bank will return as the primary sponsors of Darrell "Bubba" Wallace Jr and the number 43 team during this weekend's Nascar Cup Series event at the Kentucky Speedway. 

Dale Coyne Racing have announced that Mouser Electronics and Molex will be the primary sponsors of the number 18 entry driven by Sebastien Bourdais at the Honda Indy Toronto, Canada. 

The PGA of America has partnered with Radius Sports Group, a sports and sustainability firm, to advance the inclusion of diverse-owned suppliers in procurement opportunities within the golf industry. 

The Sweet Briar College athletics department has announced five-year partnerships with BSN SPORTS and Under Armour.

Ice hockey summer competition Da Beauty League has partnered with Adidas to become its official hockey brand for the 2018 season.

Top-flight English rugby union club Sale Sharks have agreed a deal with Myprotein that sees the nutrition brand become the Premiership outfit’s official provider.

APO Group has announced an exclusive supply partnership with Getty Images for the Rugby Africa Gold Cup 2018.

Media Rights

Sports broadcaster Sport1 and the OneFootball digital platform have acquired rights to the International Champions Cup (ICC) pre-season club soccer tournament across Germany, Austria and Switzerland.

Czech direct to home TV and streaming service Digi CZ has added English soccer's FA Cup to its portfolio of sports rights.

State-backed broadcaster Match TV has secured control of the official television channel of Russia’s Kontinental Hockey League.

Polish pay-TV network NC+ has extended the rights to broadcast the National Basketball Assocation (NBA) league games for another season.

Officials for the 2018 Freedom Bowl have reached marketing and media partnerships with a litany of organisations. FloSports will stream all six high school football games, Dickey Broadcasting Company has signed up to offer radio coverage, uniform and accessory brand Battle is the presenting sponsor and official apparel provider.

Olympic-backed over-the-top (OTT) service the Olympic Channel has secured rights to the FISE World Series 2018 extreme sports event in Edmonton, Canada. 

Personal Endorsement

Vitality has agreed a partnership with England cricketer Jos Buttler, who becomes an ambassador for the insurance company.

Golf equipment manufacturer Callaway has signed PGA Tour member Dylan Meyer to a supply deal.

Dutch darts player Raymond van Barneveld has become an official brand ambassador for


International sports rights agency Spring Media has moved to diversify its operations by acquiring a majority stake in Sportacentrs, a Latvia-based sports media house.

Bidding & Hosting

Hanoi will host the 2021 Southeast Asian Games after the Vietnamese government chose the capital city over a bid rival Ho Chi Minh City.

Singapore-based telco Singtel has launched a multi-title, regional esports league that will feature a prize pool of US$300,000 and be based in the island nation.

European Tour golf event the Australian Open will be held at Melbourne's Kingston Heath Golf Club and Victoria Golf Club in 2020 in 2022 respectively.

World Rugby has announced the venue for the Rugby World Cup 2019 repechage tournament as the Stade Delort in Marseille, France.

Politics & Governance

The organising committees of the Tokyo 2020 and Paris 2024 summer Olympic and Paralympic Games have signed a Memorandum of Understanding (MoU), through which the two organisations will cooperate to ensure the successful delivery of their respective events.

Polish UCI Pro Continental cycling team CCC-Sprandi-Polkowice reportedly could merge with top-tier outfit BMC Racing and help save the American-registered squad for the 2019 season. BMC are in financial difficulty after owner and backer Andy Rihs died earlier this year.

Electric GT, organiser of new electric car-racing championship the Electric Production Car Series (EPCS), has revealed plans to open up the event to new manufacturers.

Socks of the Day

Sweden captain Andreas Granqvist is facing a US$65,000 Fifa fine for wearing unofficial socks during his country's 2-0 World Cup quarter-final defeat. Players are not allowed to display unauthorised logos or brands during the tournament, which Granqvist's Trusox do. Soccer's governing body warned Granqvist earlier in the tournament that he would be handed the hefty fine if he continued to wear Trusox over his team's Adidas-branded official apparel but the 33-year-old refused to comply. By way of comparison Russia were fined US$29,000 for their fans racial abuse of French players during an international friendly back in March.

Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story