Top-tier English soccer side Crystal Palace have agreed a multi-year deal for ManBetX to be their new shirt sponsor.
The agreement will see the global gaming company’s logo imprinted on the front of the Premier League team’s playing shirts, and the brand will be promoted as a main sponsor across the club’s media channels.
The record-breaking partnership is understood to be the eighth-biggest deal by value in English soccer’s top flight.
The announcement coincides with the news that Dutchman Frank de Boer will be the new manager of the Eagles from the beginning of the 2017/18 season.
“We are delighted to welcome ManBetX as the club’s official shirt sponsor,” said Steve Parish, chairman of Crystal Palace. “The continued growth of our international fanbase and the attraction of the Premier League makes the club an attractive partner for ManBetX, and our growing reach around the world gives ManBetX an ideal platform to continue its own brand growth.”
A spokesman for ManBetX added: “It’s a hugely exciting time to partner with a high profile Premier League team like Crystal Palace FC. We’re certain Crystal Palace provides us with the platform to move to new heights and are looking forward to engaging with the club’s ever growing fanbase in the UK and worldwide.”
After flirting with relegation for large parts of the season, Crystal Palace finished 14th in the Premier League in 2016/17. The Eagles will play their first game of the new campaign at home to recently promoted Huddersfield on 12th August.