Crystal Palace land Apollo Tyres deal

Struggling English soccer club sign official tyre partner.

Crystal Palace land Apollo Tyres deal

Top-tier English soccer side Crystal Palace have confirmed Apollo Tyres as their new official tyre partner.

The Indian brand will benefit from a significant presence at the Premier League team’s Selhurst Park stadium during all of their league and domestic cup matches.

The deal, which was announced on Thursday, is part of the South London-based club’s strategy to grow their global fanbase, and the two parties will collaborate on a number of initiatives. Apollo Tyres will also run a series of campaigns that will include social media, consumer events and exclusive content in order to raise the profile of the company.

The length and financial terms of the agreement were not released. The deal sees Apollo Tyres expand its presence within the Premier League, having been a partner of 20-time English champions Manchester United since 2013.  

Barry Webber, commercial director for Crystal Palace, said: “We are excited to welcome Apollo Tyres into our expanding partnership portfolio and to build on our recent high-profile announcements by introducing a leading player in the tyre industry.

“The continued rate of growth of the club’s international fanbase and reach around the world, combined with Apollo’s expansion and development into new territories, makes this an ideal platform for both parties to continue this growth.”

Marco Paracciani, chief retail and marketing officer for Apollo Tyres, added: “This association with Crystal Palace FC is an indication of our growing affiliation with football, which is growing as a sport, and allows us to engage with the large fan following, especially the youth, that this sport enjoys. Crystal Palace, with its strong fan following in London and with a growing fan base globally, provides us the opportunity to have a greater visibility in a key city like London and beyond.”

Crystal Palace are bottom of the Premier League following a dreadful start to the 2017/18 season. The Eagles have lost all four of their opening games without scoring a goal, and the recent 1-0 defeat away to Burnley resulted in manager Frank de Boer losing his job on Monday after only 77 days in charge, making the Dutchman’s reign the shortest in the Premier League era.

The club have since made the oldest managerial appointment in the league’s 25-year existence, hiring former England manager Roy Hodgson on a two-year deal. The 70-year-old takes charge of his first game on Saturday, when Palace host Mauricio Pellegrino’s Southampton.