Football Federation Australia (FFA), the governing body for soccer in Australia, has announced that broadcaster Crocmedia has secured the exclusive commercial radio rights to its competitions for five years.
The deal will see the independent sports radio producer and programme syndicator deliver live commentary across Australia and New Zealand from the top-tier men’s Hyundai A-League, the women’s Westfield W-League and the country’s national team games until 2022. The agreement represents the FFA’s first commercial radio deal.
Crocmedia will also establish a ‘Football Nation’ programme, which will feature live match calls to enable fans to connect through the sport, and will air on the Super Radio Network. The company will also benefit from big screen and LED signage rights at all Hyundai A-League and Westfield W-League games.
David Gallop, chief executive of the FFA, said: “Along with our Network Ten, Fox Sports and News Corp Australia partnerships, this Crocmedia deal will allow more fans to access more of our great game and that’s a win for football. It’s another vote of confidence in the growth of the game from the media industry.”
Craig Hutchison, chief executive of Crocmedia, added: “As well as broadcasting the biggest matches on Football Nation, we’ll use our broader programming ecosystem to grow the A-League fanbase and build the profile of its players. This will include parochial content to support clubs in their local markets to help them drive memberships and game attendances.”