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Cristiano Ronaldo becomes face of watch brand

22 April 2013 | Posted in Personal Endorsement, Soccer, Global | By Eoin Connolly

Real Madrid soccer superstar Cristiano Ronaldo has agreed a personal endorsement deal with Jacob & Co.

The Portuguese forward is set to appear in a new campaign for the New York-based watchmaker as it moves to make him the long-term face of its brand. The 28-year-old will appear in a print advertising campaign in May and make his first public appearance for Jacob & Co in Monte Carlo July.

"I've been a customer and fan of the brand for a long time so it is a natural fit," said Ronaldo. "I always used Jacob watches, even before I knew [founder] Jacob [Arabo]. The brand absolutely stands for leadership in creativity. As a collector of the world’s finest watches, it's obvious [to me] how much passion Jacob & Co has for quality."

Jacob & Co chairman Chris Del Gatto added: "I think it signifies a complete relaunch of Jacob & Co. He is one of the most famous soccer players in the world, but more than that he's one of the most respected athletes in the world. He has attributes that we really feel mirror the Jacob & Co brand."

Ronaldo's Real Madrid side continue their quest for a long-desired tenth European title when they travel to Borussia Dortmund for the first leg of their Uefa Champions League semi-final on Wednesday.

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