Perform-owned sports streaming service DAZN has announced Portugal and Juventus soccer star Cristiano Ronaldo as its first global ambassador.
The two-and-a-half-year deal will see the prolific forward, 33, promote DAZN across its current live markets, including Germany, Italy , Canada and Japan, as well as in future territories.
The move comes after DAZN launched in Italy with exclusive rights to 114 matches each season from Serie A, the top flight of club soccer in the country. Ronaldo recently moved to Juventus from European champions Real Madrid, completing his switch to the Italian title-holders after nearly ten years in the Spanish capital.
“The world is changing and thanks to an innovative approach, DAZN is breaking down barriers for sports fans,” said five-time Ballon d’Or winner Ronaldo on the new tie-up. “Now we can watch sport however and whenever we want, which is why, for me, being part of DAZN’s journey was an easy decision to make.”
DAZN’s rights portfolio in Italy also includes Serie B, Italian soccer’s second tier, as well as Spain’s La Liga and France’s Ligue 1.
“This is an incredibly exciting time for DAZN,” added the company’s chief executive James Rushton. “As our business grows internationally and pushes new boundaries, it’s important that we align ourselves with sporting greats who do the same.
“Cristiano is undoubtedly a legend, fans love him and that’s why we wanted to work with him. He’s a big sports fan himself, so having him advocating the work we’re doing is perfect.”
Ronaldo made his competitive debut for Juventus on Saturday as the Serie A champions kicked off the new season with a 3-2 win over Chievo.