Cristiano Ronaldo finds his Wey with Chinese carmaker deal

Real Madrid soccer star will serve as ambassador for brand’s SUV models.

Cristiano Ronaldo finds his Wey with Chinese carmaker deal

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Portugal and Real Madrid soccer star Cristiano Ronaldo has signed a personal endorsement deal with Chinese automotive manufacturer Wey.               

The five-time Ballon d'Or winner, 33, will serve as a brand ambassador for Wey’s premium SUV models.

As part of the deal, Wey will support Ronaldo during this summer’s Fifa World Cup in Russia, which is due to kick off on 14th June in Russia.

Wey said that, in addition, both parties will collaborate to “integrate sports and Chinese-style luxury”.

Jens Steingräber, chief executive at Wey, said: “As the Chinese leader of premium SUVs, we have always focused on innovation through research and development, offering safe and quality products to be the first in the market. This partnership with Ronaldo will strengthen the influence and Wey’s international appeal, bringing greater exposure to the brand.”

Ronaldo added: "I was looking forward to cooperating with WEY when I knew WEY first, and that the VV7 demonstrates the power of Chinese vehicle brand. This is the first time for me to be an ambassador for Chinese luxury SUV brand. I hope my cooperation with WEY will bring more surprise to Chinese football fans."