Soccer star Cristiano Ronaldo has agreed a deal to become an advocate for Associazione Volontari Italiani Sangue (AVIS), the Italian Blood Volunteering Association.
The timing of the partnership has caused intrigue, with rumours linking the Real Madrid star to a €100 million move to Italian Serie A champions Juventus having been rife in recent weeks.
AVIS, based in the Italian town of Bellano, has reached an agreement over the Portugal captain’s image rights with American healthcare firm Abbott, who hold the rights to a worldwide blood donation awareness campaign.
Through this, Ronaldo will appear on posters, encouraging people to give blood, as well as in a video. The footballer has never had a tattoo because of his fear that he could contract a blood infection which would prevent him from donating blood.
In June, Ronaldo fronted the ‘Be The 1’ movement led by the Singapore Red Cross, advocating blood donation. He explained that he started giving blood when he was 24, after watching a teammate struggle to locate bone marrow donations for his son.