Cricket Australia announces new Indian TV rights deal

Sony Pictures Network in six-year agreement to show all Australian cricket.

Cricket Australia announces new Indian TV rights deal

Cricket Australia (CA) has signed a six-year TV rights deal with Indian broadcaster Sony Pictures Network.

Under the terms of the agreement, the pay-TV channel will show all men's and women's international cricket played in Australia to viewers across India and the subcontinent. The partnership also covers Australia’s domestic Twenty20 competitions, the KFC Big Bash League and the Rebel Women's Big Bash League.

Sony, which replaces Star India as CA's broadcast partner on the subcontinent, will deliver the matches through its 11-channel sports network.

"We are delighted to conclude this agreement with Sony," said James Sutherland, chief executive of CA. "They understand the global value of Australian cricket. We're also delighted with their support of our national women's team, and the men's and women's Big Bash. Our summer of Big Bash will continue to expand and highlight the excitement and quality of our game.

"One of Australian cricket's key strategies is to ensure it has a sustainable approach to investment, so that we can keep growing the game, and the six-year deal with Sony is part of that strategy."

This Australian summer the men’s national team will renew one of world sport's oldest rivalries when they host England in a five-match Test series for the Ashes. The Australians will be looking to avenge their 3-2 loss in England and Wales in 2015.