Coughlin joins P&G’s London 2012 campaign
American swimmer Natalie Coughlin has signed an endorsement deal with Procter and Gamble-owned shampoo brand Pantene.
The 11-time Olympic medalist has become the brand’s US ambassador ahead of the London Games this summer, and will appear in a TV, print and digital media marketing campaign beginning in June.
“I am so proud to be a part of the new Pantene campaign and appreciate that Pantene is showcasing the beauty of female athletes all around the world,” said the 29-year-old from California. “I trust Pantene to keep my hair beautiful while I focus on my journey to the Olympic Games.”
Kevin Crociata, marketing director of North American hair care at Procter and Gamble, added: “Coughlin shares our commitment to health and performance. She loves and trusts our products and, of course, she has healthy looking, beautiful ‘Pantene’ hair. Pantene is always looking for ways to create products to meet tough hair challenges – even those of Natalie’s.”blog comments powered by Disqus
Coca-Cola unveils London Olympics ‘Eight Pack’ - 18 May 2011
Cadbury sweeten London 2012 sponsorship - 12 March 2009
London 2012 Olympic and Paralympic rights split - 10 January 2010
London 2012 signs another licensing agreement - 03 March 2010
LPO on song for the Olympics - 19 April 2011
Related blog posts
London’s 2012 commercial team outline Olympic factors - 01 October 2010, Notes & Insights
London 2012 sponsors respond to tourism warning - 21 September 2010, Notes & Insights
Alan Williams: Delivering London 2012 with UPS - 30 November 2012, Quick-Fire Questions
Sport Tech UK 2012: New Speakers Announced - 14 February 2012, Notes & Insights