Coughlin joins P&G’s London 2012 campaign

27 January 2012 | Posted in Personal Endorsement, Swimming, North America | By Michael Long

American swimmer Natalie Coughlin has signed an endorsement deal with Procter and Gamble-owned shampoo brand Pantene.

The 11-time Olympic medalist has become the brand’s US ambassador ahead of the London Games this summer, and will appear in a TV, print and digital media marketing campaign beginning in June.

“I am so proud to be a part of the new Pantene campaign and appreciate that Pantene is showcasing the beauty of female athletes all around the world,” said the 29-year-old from California. “I trust Pantene to keep my hair beautiful while I focus on my journey to the Olympic Games.”

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Kevin Crociata, marketing director of North American hair care at Procter and Gamble, added:  “Coughlin shares our commitment to health and performance. She loves and trusts our products and, of course, she has healthy looking, beautiful ‘Pantene’ hair. Pantene is always looking for ways to create products to meet tough hair challenges – even those of Natalie’s.”