Smartphone manufacturer Alcatel has entered into a commercial agreement with Brazilians soccer side Corinthians.
The Chinese electronics company will assume the role of back-of-shirt sponsor of the Campeonato Brasileiro Serie A outfit for the 2017 season. In addition, Alcatel will have a strong brand presence across the São Paulo club’s digital and social media channels.
The financial terms of the one-year agreement have not been revealed.
“In today's world, having a technology partner with extreme competence in a product that connects the fan to the club 24 hours a day is very relevant,” said Vinicius Azevedo, marketing manager at Corinthians. “In addition, the success of the negotiation with Alcatel gives us even more scope to continue the work on the various fronts that we have opened today, which go well beyond sponsorship. Soon, we hope to introduce more news with Alcatel.”
Last year, Corinthians finished seventh in Brazilian soccer’s top flight and in doing so qualified for the 2017 Copa Conmebol Sudamericana, South America’s secondary international club tournament