Reale Seguros to sponsor Copa del Rey final

Insurance firm inks late deal for climax of Spanish soccer’s domestic cup competition.

Reale Seguros to sponsor Copa del Rey final

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The Royal Spanish Football Federation (RFEF), the governing body for soccer in Spain, has announced that Reale Seguros will sponsor the upcoming final of the Copa del Rey.

As part of the agreement, the insurance firm will benefit from branding on LED screens, interview backdrops and advertising boards behind the goals, all of which will feature prominently on state-owned channel TVE’s broadcast.  

The final of country’s domestic cup competition takes place on Saturday at Atletico Madrid’s Wanda Metropolitano stadium, with reigning champions and La Liga leaders Barcelona looking to defend their title against Sevilla.

The deal reinforces Reale’s commitment to Spanish soccer, adding to its individual deals with several La Liga sides including Valencia, Real Betis and Real Sociedad.