Conmebol, the South Americal continental soccer federation, has appointed global sports and entertainment agency IMG as its exclusive marketing partner for the Copa Libertadores.
IMG will work with Conmebol to sell sponsorship at both the partner and supplier level for the Copa Libertadores, which is the top-tier continental competition for South American sides.
The tournament currently has deals in place with tyre manufacturer Bridgestone, the tournament's title sponsor, Spanish bank Santander, and the world's number one sportswear manufacturer Nike. Bridgestone is in the final year of a five-year agreement initially signed in 2012.
“We are very pleased to announce IMG as our official and exclusive partner to commercialise the Conmebol Libertadores Bridgestone sponsorship rights," said Marcos Senna, commercial and marketing director at Conmebol. "We are confident that this significant partnership will be highly beneficial for our 'Eternal Glory' South American Cup.”
The 2016 edition of the Copa Libertadores was won by Colombian side Atlético Nacional for the second time.