Conference USA extends TV rights deal with CBS

23 July 2010 | Posted in Broadcast, Basketball, Football | By

Conference USA has extended its contract with CBS College Sports Network through June 2016 to cover football, men's and women's basketball, baseball and the 16 other Conference USA sports, including regular season and championship coverage.

Financial details were not disclosed. C-USA and CBS first entered into their sponsorship in 2005, a time in which CBS College Sports Network has nearly quadrupled its distribution.

"We are excited to continue our great partnership with CBS College Sports Network," said Conference USA commissioner Britton Banowsky. "We have been able to grow together, and we are delighted to announce this extension. The future is very bright for us."

The deal also includes video-on-demand, internet, broadband and wireless distribution rights for C-USA events. CBS College Sports Network also retains the rights to sublicense games to its affiliate partners throughout the country.

"Conference USA has been a terrific partner and we're proud to continue showcasing the best of C-USA on CBS College Sports Network," said CBS College Sports Network executive vice president and general manager, Steve Herbst. "Conference USA was one of the Network's first long-term partners. The deal has been an absolute success, helping both CBS College Sports Network and C-USA grow nationally."

C-USA is the only conference to have contracts with the competing ESPN and CBS College Sports networks.

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