Concacaf extends wide-ranging Scotiabank partnership

Bank seals early renewal to remain title sponsor of soccer body’s flagship tournaments.

Concacaf extends wide-ranging Scotiabank partnership

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Concacaf, the governing body for soccer in North and Central America and the Caribbean, has announced an early renewal of its wide-ranging partnership with Scotiabank.

The new deal runs until 2022, and will see the multinational bank remain the title sponsor of the Concacaf Champions League club competition and the Concacaf Gold Cup biennial national team tournament.

The agreement also covers a range of other championships including the newly launched Concacaf Nations League and the Concacaf Women’s Championship, as well as properties such as development-focused youth tournaments and initiatives.

Concacaf first partnered with Scotiabank in 2014, when the two parties agreed a four-year deal which was due to expire at the end of this year. No financial details of the new agreement have been released.

“We at Concacaf are proud that this important partnership will continue for many years ahead, and thank Scotiabank for their continued commitment and support of Concacaf’s mission to develop the game across the region, as well as the firm trust and belief in football across Concacaf embodied in this agreement,” said Concacaf president Victor Montagliani. “We know Scotiabank shares our vision for growth and inclusion within the game, and today we celebrate that common philosophy.”

“Scotiabank’s extension of our partnership with Concacaf demonstrates our continued commitment to the sport of football and its fans,” added John Doig, chief marketing officer for Scotiabank.  “We recognise the passion that our customers have for the sport of football in our markets of Mexico, Central America and the Caribbean and are excited to continue to help players of all ages reach their infinite potential through the game they love.”