Comunio, a provider of fantasy sports in Europe, has entered a new partnership with Sportradar.
The agreement will see the sports data company power Comunio’s player performance scores within its fantasy soccer products. The scores will be based on Sportradar’s Premium Soccer player performance index, which uses an in-house developed objective algorithm that analyses data points to generate an accurate performance score.
Comunio provides fantasy soccer leagues for ten of the top European club competitions, including the Uefa Champions League, the top two divisions in Spain and Germany, along with the top tiers in France, Italy, England, Portugal and Turkey. The platform allows fans to assemble their own fantasy team by picking individual players from clubs competing in the leagues.
Fabian Loschek, chief executive of Comunio, said: “The members of our fantasy football sites across Europe are some of the most passionate, knowledgable and discerning football lovers there are. We wanted to provide a level of performance data and analysis that would match the attention to detail of our users.
“Sportradar’s Premium Soccer is a game changer that records over 100 types of microevents per match, evaluates their quality, weights their overall importance and then uses a sensitive algorithm to generate a deeper piece of analysis. I can’t wait for the season to kick off and our thousands of users to experience a whole new level of engagement in the leagues they follow and love.”
James Heneghan, Sportradar’s digital sport head of business development, added: “In a summer of big signings, this, for us, is a hugely important one. Comunio’s faith in our product, our processes and our attention to detail is a powerful endorsement for us as we know how demanding they are on behalf of their users.
“At Sportradar, we challenged ourselves to look deeper into performance to provide scores and other data-driven solutions that really provide a more complete picture. Fans nowadays want a level of engagement and insight that was impossible just years ago, but we are proud to meet and exceed that demand with our Premium Soccer offering and our partnership with Comunio.”