Comcast replaces AT&T as Team USA communications partner

Multi-category partnership to run through Tokyo 2020.

Comcast replaces AT&T as Team USA communications partner

The United States Olympic Committee (USOC) has entered into a multi-category, multi-year partnership with Comcast Corporation.

The new deal, announced on Wednesday, sees Comcast become the official Internet, video distribution, wireless, home security and business services provider of Team USA through the Tokyo 2020 Olympic and Paralympic Games.

Under the deal, Comcast will have the right to use Team USA marks for advertising and marketing purposes across its Comcast, Xfinity, and Comcast Business brands.

Financial terms of the agreement, which sees Comcast replace rival AT&T as USOC’s communications partner, have not been released.

“We are thrilled to welcome Comcast into the USOC family of partners and know this relationship will have a significant impact on the Olympic and Paralympic movements in the United States,” said USOC chief executive Scott Blackmun.

“Comcast’s support of the USOC, coupled with an unparalleled ability to connect fans of Team USA with engaging content, represents a great opportunity, and we can’t wait to get started.”

Comcast’s NBCUniversal media conglomerate holds the US media rights to the Olympic Games until 2032 after signing a 12-year, US$7.65 billion deal with the International Olympic Committee (IOC) in May 2014.

Comcast joins a USOC sponsor portfolio that also includes the likes of Nike, BMW, Deloitte, United Airlines and BP. The new deal follows reports last month that AT&T, which had sponsored elite US athletes since 1984, would not be renewing its backing of Team USA after its deal expires in December.