The Columbus Crew have become the first Major League Soccer (MLS) club to partner with interactive sports agency Sportsdigita.
The Minneapolis-based company has been tasked with overseeing the club’s ticket renewals and season ticket and group sales platforms. It has already launched the Crew’s 2014 season ticket renewal programme and will begin creating interactive platforms for new season tickets and group sales.
Since launching their Goal 10K initiative, a drive to reach 10,000 season ticket members, prior to the 2012 season, the Crew say they have grown their season ticket base by more than 55 per cent. That figure, according to the club, ranks near the top of non-expansion MLS teams in season ticket growth over that period.
“With an increasing amount of business moving to digital platforms, it makes perfect sense for us to partner with Sportsdigita to create and offer a unique interactive experience for our season ticket members to renew their seats,” said Crew vice president of ticket sales Clark Beacom.
“We are excited to be the first MLS team to partner with Sportsdigita and offer a renewal and sales tool that will help our sales momentum carry over into 2014.”
Sportsdigita works on digital sponsorship, ticketing and fan engagement for a number of professional sports teams, including the Cleveland Cavaliers, Cleveland Browns, Minnesota Timberwolves, Minnesota Twins, Minnesota Wild, Dallas Stars, Utah Jazz, Miami Dolphins, San Diego Chargers, Chicago White Sox, New York Giants and San Jose Sharks.